This integrated campaign was presented to Yakima - from a cold call - with the intention of getting a foot in the door. The content and media were created from what I thought could help Yakima gain that 1% more business they were looking for. I created something I thought could gain them more than that.
They loved it, thought I nailed all of the content they were looking for - social, mobile, promotional, viral and, of course, traditional - without ever having a brief or knowing the direction they wanted to head in.
They loved it, thought I nailed all of the content they were looking for - social, mobile, promotional, viral and, of course, traditional - without ever having a brief or knowing the direction they wanted to head in.