This campaign was presented to
Cellar Door Coffee Roasters when
I was new to Portland and they were
just starting out. My intent was to
help a local business by offering
free creative while planting a seed
for myself in my new city.

The idea behind this campaign
is that we all wake up to coffee
and the magic of Portland is it allows
us all to wake up to ourselves by
allowing everyone to be who they
are. I made CDCR synomymous
with that equation.

CDCR loved the campaign, however,
thought it was "too cool" for them and
never even posted one flyer.